We’ve all seen this before, “I will be out of the office until February 15th. In case of an emergency please contact…” or “This message is undeliverable…” This is an autoresponder at its most basic level.An autoresponder, also known as automated email, can be a highly effective marketing strategy. The idea behind an autoresponder is to automatically send emails to selected recipients. As an entrepreneur with an online presence you should be collecting as much information about your potential/existing customers and clients as possible (hint: their email address). You have been learning about Lead Magnets and Landing Pages, well the stuff you have generated for that is what goes into your autoresponder. As you compile a bigger audience you can send them information without having to lift your finger. They give you their email and the autoresponder sends them your content.Utilizing an autoresponder is a must for businesses that want to share a lot of information for any size audience. I won’t kid you, there’s potentially a lot of work to do in the beginning when you’re getting all of your materials prepared (you may want to think about hiring a content writer). But once you have your content completed you can set the delivery on auto pilot, literally. You can of course start small with simple one page documents, but once you realize the marketing potential we’re sure you’ll be excited to expand your library.You’re working hard to grow your business so we aren’t going to waste time talking about a vacation responder. Developing your autoresponder has two sides. Putting your existing email list to work for you, and creating opt-in pages to grow your list.Your autoresponder can give you the ability to market to the masses, or to just a few select people. You can create segments that meet all sorts of criteria. From first time subscription confirmation to narrowing your emails based on where and when they signed up. Depending on the information you capture when clients sign up, you can customize lists based on recipients birthdays, anniversaries, or even favorite products.
3SS is the first all-in-one platform for building, marketing and growing your business. We take care of the hard stuff so you can focus on your business. Anything you want to do can be done in 3 easy steps. Try it today risk free!
© 2017 3 Step Solutions