When starting your business it's really easy to say "My product/service can be used by everyone - so I should tell everyone about it" and then spend all your time, money, and effort trying to reach an ocean of potential customers instead of fishing in a pond. This is where having a niche, a target audience, an avatar, customer profile - whatever you want to call it - comes into play.It seems counterintuitive, but narrowing the focus of your business actually increases your success. Before I get into why, let's go over what a niche is, exactly.
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