No matter your business, no matter your expertise - getting found by new people is a high priority. Are new leads finding you online? Can they find you online? And if they find you, are they coming back or converting for you?This is where content marketing comes in to help you. Content marketing is sharing helpful information with your target audience, or avatar, to attract them and get them to work with you. Content marketing allows you to expand your visibility online by focusing on the topics and concerns people are searching for answers to. It's a simple 3 step process:
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