3 Step Solutions News and Updates

Blog Article SEO 101

Tuesday, July 25, 2017

Besides helping people learn from your content, the number one reason to keep on writing and creating is to be found on search engines, specifically, Google. But that's not always an easy task, enter: Blog Article SEO 101.

SEO Basics

SEO (search engine optimization) is how you can optimize your website and the content you share on your website to be found in search engines. You know how when you are looking for something, like a new vacuum, you go to Google and type "top rated vacuums" and get listings and articles? That's SEO working for as a consumer. When you click on those articles and buy something or act on that website in some way, that's SEO working for the business.

At its foundation, SEO is keywords, something we actually associate with search engines. Notice how you don't type sentences but short phrases? You're searching keywords that websites are optimizing for.

So when you write articles you don't want to start with a topic or a title - you want to start with a keyword.

Focus Keyword

A focus keyword is the keyword you want your blog article (or page) to rank for. It's the keyword that people will search and find your article. You want to start your creative process with your focus keyword so that every aspect of your blog article goes back to the focus keyword theme. 

Most of the time for blog articles you will want a long tail keyword, something closer to a sentence and further from one or two words. For example, if I am writing an article on yoga poses to increase arm strength then my feature keyword might be yoga poses for strong arms or yoga poses for toned arms. 

Once you determine your focus keyword you want to include it in 5 different places (as best you can):

  1. Title: You want to include your keyword in a natural way, consider putting it into a "How To" or List format.
  2. URL: in 3SS you can have a "Friendly URL" where you can add your keyword/title/phrase separated by dashes. Take a look at this articles URL for an example!
  3. Body Headers: When you write an article that is longer and broken up by header text. For an article written about yoga poses for strong arms, one header could be about how yoga builds stronger arms and another can be the keyword followed by the poses.
  4. Body Text: Throughout your blog article you will want to include the keyword, but naturally. You don't want to say it in every single sentence, but any place it could naturally be brought in.
  5. Image Alt-Text: Search engines can't see images like we can, so they rely on alt-text to help them determine its relevance to the article and search results (as well as be read for people who are blind and have screen readers). One example would be for our yoga article, the alt-text should be "Crow pose is a great yoga pose for strong arms,"Alt-text can affect blog article SEO, here is where to find it in 3SS.When editing your alt-text for blog article SEO, make sure to include full sentences and your focus keyword.

Supporting Keywords

While you start with a focus keyword you want to support it with supporting keywords! These are keywords (or long tail key phrases) that are similar to your focus keyword. So yoga for strong arms could be supported by

  • tone your arms with yoga
  • how yoga builds strength
  • arm focused yoga poses

Supporting keywords aren't as widely searched for, but using them can show search engines that your article is focused and will help searchers.

Traffic Jam

Lastly, the more traffic to your blog article the better! This may seem counterintuitive, how are you supposed to get blog traffic without it being found easily in search results? This is where social media and linking comes in. While writing your blog, think about places you can link back to, places that relate to your content and may be of further interest to your blog readers. You don't need many, just one or two. 

Once your blog article is posted, share it on all your social channels and don't consider it one and done! You want to share it multiple times in the next coming 3 months (more if it becomes a highly trafficked article).

Blog article SEO is not out of your reach, comfort zone or capability. With a little bit of know-how, you can be ranking your articles (and website), bringing in traffic through your knowledge rather than reaching out to people through social or ads. Start working on your blog article SEO today!